Role: I worked with a team of 3 UX & 2 UI designers, PM, Developers, and QA Team.

Methods: Research, Competitive Analysis, usability test, Prototyping, Wireframes

Tools: Pen, Paper, Sketch, and Invision

Deliverables: UX Research & Analysis, Design System, Lo-fi & Hi-fi Prototypes

Overview

du offers fixed-line, mobile telephony, internet, and digital television services across the UAE. , also control your spending, and much more. Learn more about My Account. Quick Payment. Pay your bill without logging.

Problems

• Customer services are getting a lot of complaints because users are having trouble ordering devices. After all, the process is confusing
• the sales are too low with compare with the store. so the goal of the stakeholder want to increase sales to equal the sales of the stores
• Information Architecture led to confusion among current users.

Research